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Marketing plan strategy – Bicycles company – Distribution Strategy

by | Sep 15, 2021 | Business & Finance - Marketing | 0 comments

by | Sep 15, 2021 | Business & Finance - Marketing | 0 comments

Marketing plan strategy – Bicycles company – Distribution Strategy

This is a bicycle company (Power on pedals). We design, develop, and produce three types of bicycles (Recreation type, speed type, and Mountain type). Please check the attachment for types of brand names and types of bicycles.
We have our own store open in New York City,Rio de Janeiro, Amsterdam, Bangalore. 
I need 2 ppt slides for the following topic:

Distribution Strategy:
. What was your companys distribution strategy?
  a. Describe channels of your distribution strategy
  B. Identify factors influencing your distribution strategy

Promotional Strategy:

What was your integrated marketing communications plan for your product/service and audience. 
Message strategy
Media strategy
Your public relations, sales promotion, and personal selling plan 
Your online and direct marketing plan 
Your social responsibility/cause related marketing plan 

Environmental Analysis & SWOT:

Assess/evaluate environmental factors (competitive, economic, political, legal, technological, and sociocultural) on your business 
Develop a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis

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