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In this ad, the man is spreading his hand with the wing on his back. This serves as indications that the drink is giving him a lot of energy. In the contextual framework, wigs are a hypothetical representation of the ability to fly. Ideally, this depicts improvement in the subject and brand. Growing colour from the background is an indication of great transformation and brand enhancement. Red bull is an energy drink that boosts one’s energy in a significant way.
In a contextual framework, red bull uses a defined approach when it comes to market divergence. This ad has been shared in social media platform and has effectively built marketing. On the same note, the advert covers what customer taste and preference would be yearning to see. Sending of article and post on social media ensures customer sustainability and captures all level of generation.
References
Kumari, L. (2014). Linguistic analysis of a current advertisement a sociolinguistic study. Horizon Books ( A Division of Ignited Minds Edutech P).
