What role does targeting, branding and positioning play in the development of message strategy? Evaluation is most useful when based on a model of advertising response. Why is that so? Finally, why are diagnostic research methods becoming more important?
Instructions for Assignment 1:
300 Words
Cover page (includes your name, date, name of assignment, name and number of course; review APA guidelines)
Introduction (All assignment need to have an introductory paragraph)
Main body (this is where you describe the three topics of the assignment).
Conclusion
1 Cite 1 Reference.
