Instructions
First, read the following business article from americanexpress.com
https://www.americanexpress.com/en-us/business/trends-and-insights/articles/7-business-lessons-from-a-lemonade-stand-1/
With the lemonade stand example in mind, answer the following questions:
What uncontrollable variables might introduce complexity and difficulties as the lemonade stand starts selling in another city, another state, and another country?
How do the variables controllable by the firm (e.g. the 7 strategies suggested) vary if the lemonade stand starts selling internationally?
This assignment challenges you to think deeply about some of the many (logistic, legal, cultural, economic, administrative…) difficulties that come when a local business expands its scale. You will be graded on your ability to explain the factors that make international marketing complex and necessary.
Write your answers in a Word document or another text processing file and submit the file here.
