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WEEK OF OCTOBER 12
Review Submission History: PROJECT STEP 2
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Review Submission History: PROJECT STEP 2
Content
INTERNET MARKETING Final Project DIGITAL MARKETING PLAN STEP 2
Your capstone project is designed to have you apply what you have learned in this course to a fictional product (good or service). Over the course of the semester, you will build your internet marketing plan in five steps. Youll receive feedback for each part, to be included in your final submission.
Using the information that you created in STEP 1, complete the following:
STEP 2
REMEMBER TO NUMBER YOUR ANSWERS:
Using your imagination and the information you created in Step 1, assess your strategic options using the TOWS model.
LIST STRENGTHS, WEAKNESSES, OPPORTUNITIES AND
THREATS IN THE BOXES
Internal strengths (S)
The strengths with internet marketing of softcopies of books include;
The availability of a ready market as many people use the internet and social media platforms to do their shopping.
The company does not invest many funds and time in advertisements as social media are the best ways to get the ready market.
The company does not need a physical store, as all transactions and business are done online.
Customers can also air their complaints and concerns via email and through all the social media platforms, reducing congestion that can be caused by physical meetings.
There is maximum profit as there are no delivery charges and the items are affordable.
Internal weaknesses (W)
The weaknesses of internet marketing softcopies of books include;
The business does not offer delivery services to the customers as all items are in soft copy.
It will take a long time to develop physical stores and offices to cater to services such as the delivery of hard copies and electronics.
The business does not offer services to hard copy customers, and this is something that has to be implemented to help the company’s corporate financial performance be excellent.
External opportunities (O)
the exterior options of online or internet marketing of softcopies of books include;
The new government policies that reward online or internet marketing greatly. This allows entrepreneurs in internet marketing to pay fewer taxes to reap big.
The preference of people to shop for everything online.
Digital advertisement has been made easier due to technological advancements and the availability of social media.
Softcopies have become the best selling products in the print media.
SO Maxi-Maxi Strategy
Use strengths to maximize opportunities
Due to the availability of ready markets, the company needs to embrace more digital marketing through all social media platforms.
Maximize profits as not large capital was needed to start.
Acquire legal rights to make softcopies of many books, and this will ensure the maximization of profits.
WO Mini-Maxi Strategy Minimize weaknesses by taking advantage of opportunities
Take the next step in delivering hard copies of books.
Advertise as much as possible the benefits of using soft copies of books and print media as a whole to capture the hard copy enthusiasm.
External threats (T)
The externals threats to the company include;
Local bookstores, stalls or supermarkets, and also internet-based companies such as Amazon and FedEx.
Legal sanctions from authors that do not want their books to be sold as softcopies.
ST Maxi-Mini Strategy
Use strengths to minimize threats
The affordability of the books should be the number one priority of the company to overcome external threats.
Acquire legal rights of all books in the market.
WT Mini-Mini Strategy
Minimize weaknesses and avoid threats
The business should start offering delivery of hardcopies and also electronics.
When the outer boxes have been completed, look at the four strategy boxes. What strength(s) will maximize which opportunity? (Make this a complete sentence, so your thought process is clear.)
Decide which strategic options you will address first in your plan. (In other words, prioritize the strategies you develop.
For your organization, create objectives using the REAN framework.
Area
Your objectives
CONNECT TO A STRATEGY (CREATED ON PAGE ONE)
Reach OBJECTIVE 1
More advertisements on all social media platforms.
This will help in capturing the available market and maximize profits.
Engage OBJECTIVE 2
Collect feedback from the customers after every service to improve service delivery.
Improve service delivery to eliminate the threat of competition.
Activate OBJECTIVE 3
Start the delivery of hardcopies and also electronics.
This is also meant to eliminate the threats from competitors and also help the business expand.
Nurture OBJECTIVE 4
Teach or sensitize people on the importance of using soft copies of print media.
This is to maximize profits with the available market.
Assignment Details
Click to maximize/restore view Click to collapse/expand grading panel
Name
PROJECT STEP 2
Due Date
October 18, 2021 11:59 PM
Assignment Files
INTERNET MARKETING PROJECT STEP 2rev.pdf
Grade Last Graded Attempt
/30
Attempt 10/17/20 11:24 PM
/30
Grade by rubric
Submission
Submission Text
Comments
Feedback to Learner 10/29/20 9:27 PM
Good work?. Before the final project, however, you must make the objectives SMART goals: Specific, Measurable, Attainable, Relevant, Time-bound. ?????????????????????????
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Home>Business & Finance homework help>Marketing homework help>Internet Marketing
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Home
Help
Connecticut Community College
Top Frame Tabs
My Institution My Help/Training WebEx/Microsoft Teams My OrganizationsAccess Assist Assist is in your Blackboard menu. It’s easy to add your institutional resources in Assist.
Current Location
4076.120308 BMK-H216-4076-Fall2021-INTERNET MARKETING Course-to-Course Navigation
Course Content
WEEK OF OCTOBER 12
Review Submission History: PROJECT STEP 2
Hide Course Menu
Menu Management Options
Refresh
Display Course Menu in a Window
Course Menu:
4076.120308 (BMK-H216-4076-Fall2021-INTERNET MARKETING)
Course Entry Page
Announcements
COURSE MESSAGES
VIRTUAL OFFICE HOURS
COURSE SCHEDULE
Syllabus
Getting Started
Course Content
MARKETING WIKI
journals
Discussions
My Grades
Helpful Hints
Academic Resources
Library Research Databases
Help & Tech Support
Review Submission History: PROJECT STEP 2
Content
INTERNET MARKETING Final Project DIGITAL MARKETING PLAN STEP 2
Your capstone project is designed to have you apply what you have learned in this course to a fictional product (good or service). Over the course of the semester, you will build your internet marketing plan in five steps. Youll receive feedback for each part, to be included in your final submission.
Using the information that you created in STEP 1, complete the following:
STEP 2
REMEMBER TO NUMBER YOUR ANSWERS:
Using your imagination and the information you created in Step 1, assess your strategic options using the TOWS model.
LIST STRENGTHS, WEAKNESSES, OPPORTUNITIES AND
THREATS IN THE BOXES
Internal strengths (S)
The strengths with internet marketing of softcopies of books include;
The availability of a ready market as many people use the internet and social media platforms to do their shopping.
The company does not invest many funds and time in advertisements as social media are the best ways to get the ready market.
The company does not need a physical store, as all transactions and business are done online.
Customers can also air their complaints and concerns via email and through all the social media platforms, reducing congestion that can be caused by physical meetings.
There is maximum profit as there are no delivery charges and the items are affordable.
Internal weaknesses (W)
The weaknesses of internet marketing softcopies of books include;
The business does not offer delivery services to the customers as all items are in soft copy.
It will take a long time to develop physical stores and offices to cater to services such as the delivery of hard copies and electronics.
The business does not offer services to hard copy customers, and this is something that has to be implemented to help the company’s corporate financial performance be excellent.
External opportunities (O)
the exterior options of online or internet marketing of softcopies of books include;
The new government policies that reward online or internet marketing greatly. This allows entrepreneurs in internet marketing to pay fewer taxes to reap big.
The preference of people to shop for everything online.
Digital advertisement has been made easier due to technological advancements and the availability of social media.
Softcopies have become the best selling products in the print media.
SO Maxi-Maxi Strategy
Use strengths to maximize opportunities
Due to the availability of ready markets, the company needs to embrace more digital marketing through all social media platforms.
Maximize profits as not large capital was needed to start.
Acquire legal rights to make softcopies of many books, and this will ensure the maximization of profits.
WO Mini-Maxi Strategy Minimize weaknesses by taking advantage of opportunities
Take the next step in delivering hard copies of books.
Advertise as much as possible the benefits of using soft copies of books and print media as a whole to capture the hard copy enthusiasm.
External threats (T)
The externals threats to the company include;
Local bookstores, stalls or supermarkets, and also internet-based companies such as Amazon and FedEx.
Legal sanctions from authors that do not want their books to be sold as softcopies.
ST Maxi-Mini Strategy
Use strengths to minimize threats
The affordability of the books should be the number one priority of the company to overcome external threats.
Acquire legal rights of all books in the market.
WT Mini-Mini Strategy
Minimize weaknesses and avoid threats
The business should start offering delivery of hardcopies and also electronics.
When the outer boxes have been completed, look at the four strategy boxes. What strength(s) will maximize which opportunity? (Make this a complete sentence, so your thought process is clear.)
Decide which strategic options you will address first in your plan. (In other words, prioritize the strategies you develop.
For your organization, create objectives using the REAN framework.
Area
Your objectives
CONNECT TO A STRATEGY (CREATED ON PAGE ONE)
Reach OBJECTIVE 1
More advertisements on all social media platforms.
This will help in capturing the available market and maximize profits.
Engage OBJECTIVE 2
Collect feedback from the customers after every service to improve service delivery.
Improve service delivery to eliminate the threat of competition.
Activate OBJECTIVE 3
Start the delivery of hardcopies and also electronics.
This is also meant to eliminate the threats from competitors and also help the business expand.
Nurture OBJECTIVE 4
Teach or sensitize people on the importance of using soft copies of print media.
This is to maximize profits with the available market.
Assignment Details
Click to maximize/restore view Click to collapse/expand grading panel
Name
PROJECT STEP 2
Due Date
October 18, 2021 11:59 PM
Assignment Files
INTERNET MARKETING PROJECT STEP 2rev.pdf
Grade Last Graded Attempt
/30
Attempt 10/17/20 11:24 PM
/30
Grade by rubric
Submission
Submission Text
Comments
Feedback to Learner 10/29/20 9:27 PM
Good work?. Before the final project, however, you must make the objectives SMART goals: Specific, Measurable, Attainable, Relevant, Time-bound. ?????????????????????????
Applied Sciences
Architecture and Design
Biology
Business & Finance
Chemistry
Computer Science
Geography
Geology
Education
Engineering
English
Environmental science
Spanish
Government
History
Human Resource Management
Information Systems
Law
Literature
Mathematics
Nursing
Physics
Political Science
Psychology
Reading
Science
Social Science
Home
Homework Answers
Blog
Archive
Tags
Reviews
Contact
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