Marketing trends
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In the article,’3 major marketing trends to look out for in 2019′, the author points out the return of offline marketing, the rise of socially beneficial marketing, and blockchain, making its stamp on marketing as the trends to be expected in 2019. In the case of my business, BS Macrame, that is entirely based online and whose significant market target is generation x. These are people aged between 56 and 74 years old and whose online presence is not highly felt. These trends would be highly applicable and beneficial to the business if implemented in the marketing plan (Chidike Samuelson, 2019).
Return of offline marketing
Despite my business being based online, offline marketing would bring a sense of personal touch, which is highly necessary considering the products and services provided by BS Macrame. Online marketing is highly effective, but too obvious. Offline marketing will make my business stand out and attract more people who trust face to face business. The offline marketing would also allow our customers to compare different house decorating textiles by touching, feeling, and choosing the one that suits their needs best compared to online marketing whereby choice can only be made by looking. Determination of quality is impossible, leading to the purchase of dissatisfying products or opting not to generally. For our significant percentage of customers that are aged people who are not so familiar with online marketing, they will be highly advantaged.
Rise of socially beneficial marketing
This trend entails that socially conscious companies are destined to do well in marketing due to their efforts to save the world and improving the community. Our business deals with social, environmentally friendly products that do not pollute the environment and rather improve the state of homes and bring more joy. They enhance homeowners’ social responsibilities due to satisfaction; therefore, with this trend in play, our business is set to thrive (Chidike Samuelson, 2019).
Blockchain making its stamp marketing
Blockchain technology is expected to be highly utilized due to its capability to eliminate intermediaries and enhance transparency in business. Our online-based business will highly benefit from applying this since it will make our products more reliable to our customers. It will prevent our customers from inflated prices by brokers and go-betweens and also manipulation of the quality of our products by imitating companies.
Next prospective business trends
For online businesses like BS Macrame, the most anticipated marketing trend is visual search. Instead of keying in words for description of the house décor required, one can upload a picture of the kind of product needed in the search engine to get results from online stores. This will be a milestone for our business, mostly in dealing with the millennials who do not believe in slow shopping or meaningless excessive browsing. A potential customer will be able to upload a sample of a knit carpet, drapes, or curtains and get results from our posted images and get to choose and purchase the product that complements their needs (“Redirect notice,” n.d.).
References
Chidike Samuelson. (2019). 3 major marketing trends to look out for in 2019. Entrepreneur.
Thunder::tech. (2019). undefined. .
undefined. (2020). Journal of Xidian University, 14(4). https://doi.org/10.37896/jxu14.4/047
