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Prepare a Branding Project on CVS Health Corporation

Prepare a Branding Project on CVS Health Corporation

1) Prepare a Branding Project on CVS Health Corporation ( https://cvshealth.com/ )

Discuss the brand and how to improve it

Paper should include:

Evaluation of brand awareness and brand association 
Brand positioning and values
Who the target market is
Brand elements (Logos and Trademarks)
Marketing programs and communications
Brand portfolio analysis 

* You can conduct a mini survey to identify these

15-20 pages, 1.5 spacing plus 5 pages of exhibits

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