BSBMKG506 Plan market research- Student Assessment Tasks

Leadership management
Student Assessment Tasks

BSBMKG506 Plan market research

BSBMKG506 Plan market research- Student Assessment Tasks

Australian Training School Pty ltd trading as Southern Academy of Business and Technology

95 Bathurst Street Sydney NSW 2000 | Unit 1, 159 Queen St, Campbelltown | Phone: 1300 852 205 | RTO Code: 31595 | CRICOS Provider Code: 03602E Version : 2.0 Last Updated : 07 May 2020 Next Update: 07 May 2021 Page 2 of 26

Table of Contents

Table of Contents ……………………………………………………………………………………………………………………… 2 Assessment Information ……………………………………………………………………………………………………………… 3 Assessment Instructions …………………………………………………………………………………………………………….. 4 Student Assessment Agreement ………………………………………………………………………………………………….. 6 Assessment Task 1 Cover Sheet …………………………………………………………………………………………………. 7 Assessment Task 1: Written Questions …………………………………………………………………………………………. 9 Assessment Task 1 Instructions …………………………………………………………………………………………………. 10 Assessment Task 1 Checklist…………………………………………………………………………………………………….. 12 Assessment Task 2 Cover Sheet ……………………………………………………………………………………………….. 14 Assessment Task 2: Market research planning project …………………………………………………………………… 15 Assessment Task 2 Instructions …………………………………………………………………………………………………. 16 Assessment Task 2 Checklist…………………………………………………………………………………………………….. 19 Assessment Task 3 Cover Sheet ……………………………………………………………………………………………….. 21 Assessment Task 3: Develop a market research plan ……………………………………………………………………. 23 Assessment Task 3 Instructions …………………………………………………………………………………………………. 24 Assessment Task 3 Checklist…………………………………………………………………………………………………….. 25

BSBMKG506 Plan market research- Student Assessment Tasks

Australian Training School Pty ltd trading as Southern Academy of Business and Technology

Assessment Information The assessment tasks for BSBMKG506 Plan market research are included in this Student Assessment Tasks booklet and outlined in the assessment plan below. To be assessed as competent for this unit, the student must complete all of the assessment tasks satisfactorily. Assessment Plan

Assessment Task Assessment Task Summary

1. Written questions Students are required to correctly answer all written questions.

2. Market research planning project Students must conduct research to assist in market research planning, deliver a presentation to the team and seek feedback to inform market research planning.

3. Develop market research plan Students must develop a market research plan for approval. Assessment Preparation Please read through this assessment thoroughly before beginning any tasks. Ask your assessor for clarification if you have any questions at all. When you have read and understood this units assessment tasks, print out the Student Assessment Agreement. Fill it out, sign it, and hand it to your assessor, who will countersign it and then keep it on file. Keep a copy of all of your work, as the work submitted to your assessor will not be returned to you. Assessment appeals If you do not agree with an assessment decision, you can make an assessment appeal as per your RTOs assessment appeals process. Students have the right to appeal the outcome of assessment decisions if they feel they have been dealt with unfairly or have other appropriate grounds for an appeal.

BSBMKG506 Plan market research- Student Assessment Tasks

Australian Training School Pty ltd trading as Southern Academy of Business and Technology

Assessment Instructions Each assessment task in this booklet consists of the following:

Assessment Task Cover Sheet

This must be filled out, signed and submitted together with your assessment responses. If you are submitting hardcopy, the Cover Sheet should be the first page of each tasks submission. If you are submitting electronically, print out the cover sheet, fill it out and sign it, then scan this and submit the file. The Assessment Task Cover Sheet will be returned to you with the outcome of the assessment, which will be satisfactory (S) or unsatisfactory (U). If your work has been assessed as being not satisfactory, your assessor will include written feedback in the Assessment Task Cover Sheet giving reasons why. Your assessor will also discuss this verbally with you and provide advice on re-assessment opportunities as per your RTOs re-assessment policy. Depending on the task, this may include

resubmitting incorrect answers to questions (such as short answer questions and case studies) resubmitting part or all of a project, depending on how the error impacts on the total outcome of the

task redoing a role play after being provided with appropriate feedback about your performance being observed a second (or third time) undertaking any tasks/activities that were not satisfactorily

completed the first time, after being provided with appropriate feedback.

Assessment Task Information

This gives you: a summary of the assessment task information on the resources to be used submission requirements re-submission opportunities if required

Assessment Task Instructions

These give questions to answer or tasks which are to be completed. Your answers need to be typed up using software as indicated in the Assessment Task Instructions. Copy and paste each tasks instructions into a new document and use this as the basis for your assessment task submission. Include this documents header and footer. If you are submitting electronically, give the document a file name that includes the unit identification number, the task number, your name and the date.

Checklist

This will be used by your assessor to mark your assessment. Read through this as part of your preparation before beginning the assessment task. It will give you a good idea of what your assessor will be looking for when marking your responses.

BSBMKG506 Plan market research- Student Assessment Tasks

Australian Training School Pty ltd trading as Southern Academy of Business and Technology

BSBMKG506 Plan market research- Student Assessment Tasks

Australian Training School Pty ltd trading as Southern Academy of Business and Technology

Student Assessment Agreement Make sure you read through the assessments in this booklet before you fill out and sign the agreement below. If there is anything that you are unsure of, consult your assessor prior to signing this agreement. Have you read the assessment requirements for this unit? ? Yes ? No Do you understand the requirements of the assessments for this unit? ? Yes ? No Do you agree to the way in which you are being assessed? ? Yes ? No Do you have any specific needs that should be considered? ? Yes ? No If so, explain these in the space below. Do you understand your rights to re-assessment? ? Yes ? No Do you understand your right to appeal the decisions made in an assessment? ? Yes ? No

Student name

Student number

Student signature

Date

Assessor name

Assessor signature

Date

BSBMKG506 Plan market research- Student Assessment Tasks

Australian Training School Pty ltd trading as Southern Academy of Business and Technology

Assessment Task 1 Cover Sheet Student Declaration To be filled out and submitted with assessment responses

? I declare that this task is all my own work and I have not cheated or plagiarised the work or colluded with any other student(s).

? I understand that if I If I am found to have plagiarised, cheated or colluded, action will be taken against me according to the process explained to me.

? I have correctly referenced all resources and reference texts throughout these assessment tasks.

Student name

Student ID number

Student signature

Date

Assessor declaration

? I hereby certify that this student has been assessed by me and that the assessment has been carried out according to the required assessment procedures.

Assessor name

Assessor signature

Date

Assessment outcome S NS DNS Resubmission Y N

Feedback

Student result response

? My performance in this assessment task has been discussed and explained to me. ? I would like to appeal this assessment decision.

Student signature

Date

BSBMKG506 Plan market research- Student Assessment Tasks

Australian Training School Pty ltd trading as Southern Academy of Business and Technology

A copy of this page must be supplied to the office and kept in the students file with the evidence.

BSBMKG506 Plan market research- Student Assessment Tasks

Australian Training School Pty ltd trading as Southern Academy of Business and Technology

Assessment Task 1: Written Questions Task summary

This is an open book test. Students need to answer all of the written questions correctly. Answers should be provided on a separate sheet of paper with the assessment task number clearly

indicated, the students name and each question clearly marked. Answers must be word-processed and sent to the assessor via email.

Required

Access to textbooks/other learning materials Computer and Microsoft Office Access to the internet

Timing The assessor will advise you of the due date of this submission. Write in the due date below as advised by your assessor:

Submit Answers to all questions Assessment criteria

All questions must be answered correctly in order for a student to be assessed as having completed the task satisfactorily.

Re-submission opportunities Students will be provided feedback on their performance by their Assessor. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task. If any parts of the task are not satisfactorily completed your assessor will explain why and provide you written feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-assessment attempt/ s will be arranged at a later time and date. Students have the right to appeal the outcome of assessment decisions if they feel they have been dealt with unfairly or have other appropriate grounds for an appeal. Students are encouraged to consult with their assessor prior to attempting this task if they do not understand any part of this task or if they have any learning issues or needs that may hinder them when attempting any part of the assessment.

BSBMKG506 Plan market research- Student Assessment Tasks

Australian Training School Pty ltd trading as Southern Academy of Business and Technology

Assessment Task 1 Instructions Provide answers to all of the questions below:

1. Identify and outline five examples of legislation and regulations that apply to the marketing industry in Australia.

2. In your own words, explain three important behaviours a market researcher should observe under the Australian Social and Market Research Society Code of Professional Behaviour

3. In your own words explain two aims of the Market & Social Research Privacy Code.

4. Discuss at least two ways in which the Market and Social Research Privacy Code 2014 incorporates privacy issues.

5. Explain one action that a market researcher could take to avoid discrimination claims?

6. Briefly describe key steps for undertaking market research.

7. Outline four types of information that a business could gain from conducting market research.

8. Outline five methods for conducting market research.

9. Outline four ways of processing market research data.

10. Explain the purpose of quantitative research and identify at least three ways of sourcing quantitative data.

11. Explain the purpose of qualitative research and identify at least three ways of sourcing qualitative data.

12. Explain the importance of both qualitative and quantitative data for market research.

13. Explain two statistical methods for analysing qualitative research data.

14. Explain two statistical methods for analysing qualitative research data.

15. Discuss the rationale for sampling in market research and outline three considerations that should be taken into account in sample design.

16. Why is it important to test a questionnaire to be used in market research prior to using it?

17. Explain why it is important for market research to include a hypothesis? Identify two important components of a strong hypothesis.

18. Explain why is it important to set a project vision.

19. Outline six areas that should be included in a project scoping document in order to scope the project, as well as gain approval for a project.

20. Outline three ways to involve stakeholders in a project?

21. Outline three benefits of consulting with stakeholders (e.g. managers, supervisors, suppliers, or clients) when planning market research.

22. Discuss, in around a paragraph, the benefits of using a GANTT chart for managing a project.

23. Outline the six main steps of the PERT method for project management.

BSBMKG506 Plan market research- Student Assessment Tasks

Australian Training School Pty ltd trading as Southern Academy of Business and Technology

BSBMKG506 Plan market research- Student Assessment Tasks

Australian Training School Pty ltd trading as Southern Academy of Business and Technology

Assessment Task 1 Checklist

Students name:

Did the student provide a sufficient and clear answer that addresses the suggested answer for:

Completed successfully Comments Yes No

Question 1

Question 2

Question 3

Question 4

Question 5

Question 6

Question 7

Question 8

Question 9

Question 10

Question 11

Question 12

Question 13

Question 14

Question 15

Question 16

Question 17

Question 18

Question 19

Question 20

Question 21

Question 22

Question 23

Task Outcome: Satisfactory ? Not Satisfactory ?

Assessor signature

Assessor name

BSBMKG506 Plan market research- Student Assessment Tasks

Australian Training School Pty ltd trading as Southern Academy of Business and Technology

Students name:

Did the student provide a sufficient and clear answer that addresses the suggested answer for:

Completed successfully Comments Yes No

Date

BSBMKG506 Plan market research- Student Assessment Tasks

Australian Training School Pty ltd trading as Southern Academy of Business and Technology

Assessment Task 2 Cover Sheet Student Declaration To be filled out and submitted with assessment responses

? I declare that this task is all my own work and I have not cheated or plagiarised the work or colluded with any other student(s).

? I understand that if I If I am found to have plagiarised, cheated or colluded, action will be taken against me according to the process explained to me.

? I have correctly referenced all resources and reference texts throughout these assessment tasks.

Student name

Student ID number

Student signature

Date

Assessor declaration

? I hereby certify that this student has been assessed by me and that the assessment has been carried out according to the required assessment procedures.

Assessor name

Assessor signature

Date

Assessment outcome S NS DNS Resubmission Y N

Feedback

Student result response

? My performance in this assessment task has been discussed and explained to me. ? I would like to appeal this assessment decision.

Student signature

Date

A copy of this page must be supplied to the office and kept in the students file with the evidence.

BSBMKG506 Plan market research- Student Assessment Tasks

Australian Training School Pty ltd trading as Southern Academy of Business and Technology

Assessment Task 2: Market research planning project Task summary This assessment task requires you to plan market research for a company of your choice and to make a presentation to your team on the market research to be conducted. You will also use this information you to inform the development of your market research plan to be developed in assessment task 3.

Required Computer and Microsoft Office Access to a projector Access to the internet for research Access to a space for presentation

Timing The assessor will advise you of the due date of this submission. Write in the due date below as advised by your assessor:

Submit

Email with PowerPoint presentation attached Email with updated PowerPoint presentation attached

Assessment criteria Students must complete all of the activities listed and will be assessed against the assessment criteria included in the checklist included with this task. Re-submission opportunities Students will be provided feedback on their performance by their Assessor. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task. If any parts of the task are not satisfactorily completed your assessor will explain why and provide you written feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-assessment attempt/ s will be arranged at a later time and date. Students have the right to appeal the outcome of assessment decisions if they feel they have been dealt with unfairly or have other appropriate grounds for an appeal. Students are encouraged to consult with their assessor prior to attempting this task if they do not understand any part of this task or if they have any learning issues or needs that may hinder them when attempting any part of the assessment.

BSBMKG506 Plan market research- Student Assessment Tasks

Australian Training School Pty ltd trading as Southern Academy of Business and Technology

Assessment Task 2 Instructions Complete the following activities:

1. Prepare to plan market research

This assessment requires you to plan to conduct market research. You can choose a company and use its Marketing Plan by viewing the site http://www.mplans.com/ or by researching the Internet for a Marketing Plan for a company that you are interested in. Note that the marketing plan must include sufficient information in order to be able to complete this assessment. This means the marketing plan must include business goals, background to the company, target customers, marketing/branding strategy, sales forecasts and marketing budget. Before you start the assessment task, you should discuss your choice of company with your assessor, who will need to approve your choice before you start the assessment project. If you are having difficulty sourcing a suitable Marketing Plan, your assessor can assist you to source one. For the purposes of this assessment, assume that you are the Marketing Manager of the company that you have chosen and that your assessor is the Managing Director. Assume that the location of the business is in the city or suburb you are living in. You have a budget of $25,000 for market research and a timeline of 2 months. Review the Marketing Plan for the company you have chosen to ensure you understand its business objectives, customers and current marketing strategies, as well as any previous market research conducted. Where the marketing plan does not refer to any market research conducted by the company, assume that: to date the company has only conducted limited market research to identify the market need for the companys product or service when the company was established. Based on your review, identify at least two market research needs for the company. This may be to address a specific issue or general market research on segmentation and aspects of the marketing mix including products or services, pricing, promotional activities/strategies and distribution channels.

2. Plan market research

When you have completed your review, you will be required to prepare a presentation to discuss your proposed market research with your team. Your presentation should last for approximately 30 minutes and you will be required to develop PowerPoint slides for it. Assume that the Managing Director (your assessor) is not a marketing expert, so the information that you present needs to be clear and easy to understand.

http://www.mplans.com/
BSBMKG506 Plan market research- Student Assessment Tasks

Australian Training School Pty ltd trading as Southern Academy of Business and Technology

The presentation should address the following: An overview of the company: its products/services, competitors, customers, stakeholders, their

market, goals and objectives An overview of the function and importance of market research and the contribution it can make to a

business. The market research needs you have identified and your rationale for identifying these needs. Market research objectives, that is the key information needs that market research is to address.

Market research objectives should be written as SMART objectives. An overview of the proposed market research including:

o Market research methodology: the methods that will be used to conduct the research o Stakeholders to be involved in market research o Resource requirements for the project (human and financial) o Assumptions and constraints impacting on the market research o Planned deliverables arising from the market research o Risks associated with the market research o Timelines and milestones

Send your power point presentation to your assessor prior to the meeting. Your assessor will advise you of the date and time of your presentation to the team.

3. Present proposed market research

Conduct the presentation at the specified time. During the presentation you will be required to demonstrate effective communication skills including:

speaking clearly and concisely appropriate non-verbal communication techniques such as eye contact and gestures to assist with

audience interest. At the end of your presentation, invite the team to provide feedback on your presentation and the proposed market research, including research objectives. You should also ask the team to provide input on any research needs you may not have considered. You will be required to demonstrate effective communication skills including:

Responding to questions clearly Using active listening skills to clarify or confirm information or input

Your assessor and/or colleagues in the role of your team will provide you with feedback and you should use this to inform your planned market research, including objectives. Your assessor will also provide you with some unexpected feedback, which you will have to take into account in your planned market research. Following the presentation, modify your presentation to reflect the changes indicated by your assessor and other members of your group. Email your revised PowerPoint presentation to your assessor and indicate in

BSBMKG506 Plan market research- Student Assessment Tasks

Australian Training School Pty ltd trading as Southern Academy of Business and Technology

a covering email the changes you have made to your planned market research, including changes to objectives, based on feedback provided at the presentation.

BSBMKG506 Plan market research- Student Assessment Tasks

Australian Training School Pty ltd trading as Southern Academy of Business and Technology

Assessment Task 2 Checklist Students name:

Did the student: Completed successfully Comments Yes No

Develop and present and an overview of the function and importance of market research and the contribution it can make to a company?

Develop and present an overview of company objectives, the range of products/services offered by the company and general market trends?

Identify and outline two market research needs for the company?

Develop and present market research objectives for the market research to be conducted?

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