BCO215 ENTREPRENEURSHIP & NEW VENTURE CREATION – Task brief & rubrics

Task

You are requested to develop and submit a competitive analysis for a new venture.

• This is an individual task.

• Identify a business opportunity and develop an analysis, where you define and justify the business opportunity, its feasibility, the potential competitive

advantage, and the other main elements of the Business Plan, following this structure:

o Executive summary

o Business Description

o Business Opportunity

o Market and Competitive Analysis

o Marketing Strategy

o Key elements of the Operating Plans & Feasibility Analysis

o Conclusions

o Appendix

o References

• You are required to submit the project in a single document in presentation format in a PDF.

Formalities:

• Wordcount: minimum 1.250 words

• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

• Font: Arial 12,5 pts.

• Text alignment: Justified.

• The in-text References and the Bibliography must be in Harvard’s citation style.

Submission: Week 6 – Via Moodle (Turnitin). Day and hour limit: Sunday 7/11/2021 23:59 CEST.

Weight: This task is a 40% of your total grade for this subject.

It assesses the following learning outcomes:

• Outcome 1: understand the importance of business plan and apply skills to prepare a feasibility study of a new venture.

• Outcome 2: apply the analytical frameworks to prepare market and customer analysis.

• Outcome 3: categorize and assess business opportunities and their feasibility.

• Outcome 4: demonstrate analytical and conceptual skills.

• Outcome 5: demonstrate discussion and presentation techniques.
Wordcount: minimum 1250 words
Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
Font: Arial 12,5 pts.
Text alignment: Justified.
The in-text References and the Bibliography must be in Harvard’s citation style.