Read this book
Marketing, An Introduction: Chapters 9
For this week- please watch this video about WalMart in Japan. When comparing the USA market to the Japan market – what would you say are the five biggest differences between these cultures? What could (or should) WalMart have done before entering the Japanese market from a market research perspective? What specific demographic in Japan may support WalMart over the other demogaphics? Was there a way the company could have been more successful when they entered the market there from a timing perspective?
Watch this video?