For this assignment, you will be required to prepare a 6- 8 minute presentation (presented in class) and one page executive summary that summarizes a current issue within sports marketing (i.e. interesting promotion you’ve seen, team rebrand, etc…). Topics must be approved by the instructor to avoid duplication in the class. Articles from the mandatory Front Office Sports newsletter is a great source to get ideas for this project. The summary and the presentation should include the following areas: Brief introduction about the issue(s) and individual(s) or groups involved; Key details and background information about the story or event; Explanation of why the story or event is significant using concepts from the readings, class notes, and group discussions; Your insights on how the story or event has affected the sport industry, 2-3 interactive questions for public discussion. The presentation dates will be throughout the semester and assigned during the 2nd week of class. Your PowerPoint and executive summary will be due by 11:59 pm the day before your presentation date. Topics must be posted and approved bv September 8th at 9:00 am.

The topic is the preparation of the FIFA 2022 World Cup in Qatar.