Scenario
Healthy Dynamics have been around for 25 years and has a company-wide strategy in place, but the old strategy has proven to be ineffective of late in generating new ideas and revenue streams. The current plan provides wellness strategies for their clients and a commitment from the staff of Healthy Dynamics to deliver high quality, effective customer service and comprehensive wellness strategies. Currently Healthy Dynamics offer its clients the following wellness program components: smoking cessation, health risk assessment, biometric screening, nutrition education, cooking demonstration, and chronic disease prevention education.
The company is considering either a merger or acquisition to prevent bankruptcy. Both options will result in layoffs, and your department will be affected with an anticipated 80% reduction in staff. You have been assigned to produce a strategic planning model to prevent either of these possibilities. Should Healthy Dynamics take a leap and dive into other healthcare services, such as medical equipment and digital health, or add new components to their wellness program offerings to make it more comprehensive for their clients? Your first steps are to figure out where you think the company should go (vision), what you are hoping to achieve (mission), and then identify how you will move forward (objectives).
Instructions
Compile a PowerPoint presentation using speaker notes and/or voiceover narration that includes:
A well-defined vision and mission statements that advances your winning idea to increase revenue for the future and drive business success
3-4 Strategic Objectives (What action will you take to achieve the vision and mission?)
Follow the “Verb + Adjective + Noun” format
Create strategic objective statements. How will you achieve each objective “explaining the objective’s intent and meaning?” (2-3 sentences each)
A PowerPoint presenting a minimum of 5-6 slides (excluding title and reference slides) that include speaker notes and/or voiceover narration
Your assignment should include a title page, a reference page, and a minimum of three scholarly sources, two of which must be retrieved from the Rasmussen Library.
Grading rubric;
Criterion 1
0% of total gradeA – 4 – MasteryProvided clear and well-crafted vision and mission statements.0B – 3 – ProficiencyProvided clear vision and mission statements.0C – 2 – CompetenceProvided adequate vision and mission statements.0F – 1 – No PassProvided unclear details about the vision and mission statements.0I – 0 – Not SubmittedNot Submitted0
Criterion 2
0% of total gradeA – 4 – MasteryProvided three to four well-crafted strategic objectives; followed the verb plus adjective plus noun format.0B – 3 – ProficiencyProvided three to four specific strategic objectives; followed the verb plus adjective plus noun format.0C – 2 – CompetenceProvided three to four general strategic objectives; followed the verb plus adjective plus noun format.0F – 1 – No PassUnclear strategic objectives; did not follow the verb plus adjective plus noun format.0I – 0 – Not SubmittedNot Submitted0
Criterion 3
0% of total gradeA – 4 – MasteryCreated clear and well-crafted strategic objective statements.0B – 3 – ProficiencyCreated clear strategic objective statements, two to three sentences each.0C – 2 – CompetenceCreated adequate strategic objective statements, two to three sentences each.0F – 1 – No PassUnclear strategic objective statements.0I – 0 – Not SubmittedNot Submitted0
Criterion 4
0% of total gradeA – 4 – MasteryUsed in-depth speaker notes on most slides in the presentation.0B – 3 – ProficiencyUsed speaker notes on many slides in the presentation.0C – 2 – CompetenceUsed adequate speaker notes in the presentation.0F – 1 – No PassUsed minimal speaker notes in the presentation.0I – 0 – Not SubmittedNot Submitted0
Criterion 5
0% of total gradeA – 4 – MasteryUsed three or more relevant and credible sources in the presentation.0B – 3 – ProficiencyUsed three credible sources in the presentation.0C – 2 – CompetenceUsed two credible sources in the presentation.0F – 1 – No PassUsed one credible source in the presentation.0I – 0 – Not SubmittedNot Submitted
