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Assignment: A survey of 1,700 companies reveals common B2B pricing mistakes.  Harvard Business Review Digital Articles.

by | Nov 3, 2021 | Business Finance - Accounting | 0 comments

by | Nov 3, 2021 | Business Finance - Accounting | 0 comments

Assignment: A survey of 1,700 companies reveals common B2B pricing mistakes.  Harvard Business Review Digital Articles.

Please review the following articles: 

Kermisch, R. & Burns, D.  (2018).  A survey of 1,700 companies reveals common B2B pricing mistakes.  Harvard Business Review Digital Articles.
Mohammed, R. (2018).  The good-better-best approach to pricing.  Harvard Business Review, 96(5), 106-115.
Simon, H.  (2017).  Whole Foods is becoming Amazons brick-and-mortar pricing lab.  Harvard Business Review Digital Articles.
Following your review, share a 750-words minimum (it is fine to go over) synopsis of the pricing startegies discussed on the discussion forum. This posting should not be a series of articles reviews.  Instead, it should be a synthesis of the readings continuing with the overarching theme, “Pricing Strategies,” in mind. Your post should have an  Introduction and Conclusion plus a subject header for each of the articles. This posting should be completed using APA (7th edition) formatting (in-text citations and references).

Following your review, write 750-words minimum APA (7th edition) paper on pricing strategies

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