BBA 407: Company Strategic Assessment Assignment
Company Strategic Assessment : (due on or before Dec. 3, 2020upload on Blackboard under discussion forum).
· Please select a US public company (listed on a US Stock Exchange which files annual 10-K) to answer the following questions about the Company:
· Mission, Vision and Value Statements
· Major products and services, and geographic locations of its customers
· Porters Five Forces/Factors Analysis
· SWOT Analysis
· Business Level Strategies
· Citation of Sources for the information above in APA format
· Please note that the writing should be in your own words (not copied from any source or personcopying will lead to automatic grade of F for the course).
· No more than three typed pages (not including citations, single space, size 12, times new roman font, and normal margin.
· at least 6 citations (not counting the course textbook) formatted in APA style see http://www.apastyle.org/.
· free of grammatical and spelling errors, easy to read and organized as shown in the grading rubric below.
If the above directions/criteria are not followed you will also lose points.
Company Strategic Assessment grade will be based on the following rubric and should be provided in the order shown below:
Mission, Vision and Value Statements
1 pt.
Major products and services, and geographic locations of its customers, and competitors
1 pt.
Porters Five Forces Analysiswith discussions of factors affecting (Fig. 4.8, p. 131):
(i) Rivalry among Competing Sellers
(ii) Threat of Entry
(iii) Competition from Substitute Products
(iv) Bargaining Power of Suppliers
(v) Bargaining Power of Buyers
5 pts.
SWOT Analysislist at least 4 each (in + format, see Figure 5.5, p. 168):
Strengths
Weaknesses
Opportunities
Threats
Ensure that the SWOT is as precise as possible using numbers if applicable.
4 pts.
Business Level Strategies with explanation using company examples (Fig. 7.3, p. 228)
2 pts.
Citations with at least six sources (not counting the textbook, and one citation must be the most current 10-K) formatted in APA Style see http://www.apastyle.org/
