THE OPENING
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THE PROBLEM
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REPORT 2: Revive: Transforming Lives through Young Adult Smoking
Cessation
MGMT8590: ADMINISTRATION AND SERVICE MANAGEMENT CAPSTONE
2024/03/24
Report 2
1
2024/03/24
Report 2
2
Executive Summary
Overall
Human Resources management
The Kitchener-Waterloo region’s “Young Adult Smoking Cessation” project uses a
thorough HRM plan to address the rising incidence of teenage smoking and vaping. This strategy
calls for hiring, educating, and retaining licensed experts in the fields of counselling, nursing,
psychology, and media. The project aims to lower smoking rates while also increasing
awareness, dispensing resources, and providing one-on-one support. Important tactics are staff
upskilling programs, career development projects, and performance measures like the “Smoking
Cessation Rate.” The project intends to accomplish its objectives of enhancing public health
outcomes and establishing a smoke-free atmosphere with a budget of $297,000 set aside for
HRM activities, including pay, training, and compliance.
Change management plan
The “Revive” initiative’s Change Management Plan utilizes the ADKAR model to help
young adults in the Kitchener-Waterloo region make long-lasting behavioral modifications
related to youth smoking. The approach addresses the health risks and social consequences of
smoking by identifying important stakeholders and placing focused strategies across the phases
of awareness, desire, knowledge, ability, and reinforcement. This strategy represents a significant
advancement in public health activities since it encourages a community-wide change toward
better habits.
