BUS4476 Troy University Industry Environment Analysis
Question Description
Read Carlsberg, Case 4.
our group paper should have 1″³ margins, be double spaced, and use APA formats for
topic and subtopic headings
citations
references
Your group case must minimally address the following issues / questions:
Conduct an industry environment analysis. Is Carlsberg A/S in an attractive industry?
Identify the reasons for Carlsberg A/S’ mergers and acquisitions (M&As)? What type of the M&A strategy does Carlsberg A/S use?
Describe Carlsberg A/S’ international corporate-level strategy.
Integrating the results of the analysis, do you think Carlsberg A/S’ decision to go into the emerging markets is a good decision? Summarize your findings and propose recommendations that could improve Carlsberg A/S’ market performance in the industry.
You just need to answer the first question. 2 pages.
I will upload the case later.

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