1. Chapter 7 of the textbook describes the role of marketing plan andthe importance and effect of marketing planning on integrated marketingcommunications (IMC). Using the text for support, address the followingitems:

Explain what the IMC approach entails, specifically with regard to marketing and advertising planning.
Describe how IMC needs both inside-out and outside-in perspectives.
Find a company and discuss the four sources of brand messages forthat company (i.e., planned messages, product messages, servicemessages, and unplanned messages).

Your initial post must be a minimum of 300 words and be supported byyour textbook and at least one professional or academic source.

2. The most effective advertisements begin with a creative strategy. Todevelop a creative strategy, many advertisers use the Creative Pyramidas a guide. For this discussion, review Chapter 8 of the textbook andaddress the following:

Describe the creative pyramid and each of its five levels.
Explain how the creative pyramid is related to the advertising pyramid.
Locate an example of a still-image advertisement (e.g., a billboard,magazine advertisement, social media advertisement, etc.) that exhibitsthe principles of the creative pyramid. Include the advertisement inyour post as either a link or an attachment. (Remember to create areference entry and cite the source for the advertisement you select.)
Describe where the elements of the creative pyramid are used in theadvertisement, referring to Exhibit 9-2 (p. 224) for an example.

Your initial post must be a minimum of 300 words and be supported by your textbook.

textbook:
Weigold, M. F. & Arens, W. F. (2018). M: Advertising (3rd ed.). Retrieved from https://redshelf.com/

The full-text version of this e-book is available through your online classroom.

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