Purpose In this project, you will complete Phase 2 of the Business StrategyAnalysis. Drawing from the course material, you will:Use the course material through week 6 and your research to complete Phase2.Learn and apply concepts concerning organizational structure, organizationalculture, cultural differences, and product and service development. You willalso create a communication plan.In answering the requirements, you will support the reasoning andconclusions made, which means you will explain “˜why and how’ rather thanrelying on making statements. Skill Building:You are also completing this project to help develop critical thinking anddevelop part of a management plan. You will be required to research the infant formula industry as acontinuation of Project 1. Do not take the research lightly as you arerequired to do significant research to answer the requirements of theproject.Skills: Research, Critical Thinking, Write a Strategy AnalysisOutcome Met by Completing This Assignmentdemonstrate leadership skills by communicating a shared vision, motivatingand empowering others, and creating a culture of ethical decision-making andinnovationdevelop measures and assess outcomes against plans and standards to improveorganizational effectivenessInstructions: The Executive Director has been asked by Max Barney to put together, andpresent in a memo to him, a business strategy that will be a guide for thenext year as the new division moves forward. The Executive Director will beworking with the consulting group over the next 5 weeks and they will assistwith putting together this plan. The final plan will be laid out asoutlined below and developed in three phases.You have successfully completed Phase I and it is now time to complete PhaseII. In the second phase, Sections IV, V and VI will be completed.Section I – Executive SummarySection II – Goals and ObjectivesSection III – Competitive AnalysisSection IV – Description of Organizational Structure and CultureSection V – Breakdown of Product and ServicesSection VI – Communications PlanSection VII – Human Resources PlanThe business strategy will provide the organization an opportunity toexplain the goals and objectives of the new division and help with thedevelopment of the strategy to achieve them. The plan will allow thecompany to gain insight into the current status of the industry they areventuring into using internal and external analysis tools, and then use thisanalysis to design their division’s business environment. In addition, theplan will be used to form the team that will bring the vision for thisdivision to reality. You will need the Biotech Company Profile to completethe analysis. Phase IIThe Executive Director of the Asia Division of Biotech has asked the ExpertFoods Consultants that has been assisting with the development of theBusiness Strategy to begin putting the second phase together. In this phase,the director would like to start painting the functional picture of how thenew division will be setup, the products that are believed critical for asuccessful initial launch, and how the division will communicate withinitself, across other divisions, and with the corporate offices. To do this,the group will deliver a Description of the Organizational Structure andCulture section; a Breakdown of Products and Services for the initialLaunch; and the Communication Plan.Description of the Organizational Structure and CultureIn this section, you will identify and lay out the organizational structurethrough the use of an Organizational Chart with the new division anddelivered informally to the director. It is intended that this section willnow formally present the structure and explain the rationale behind itsconstruction. The idea with presenting the Organizational Chart is tounderstand why the levels of the chart are developed. Explain why each partof the structure is critical to the success of the organization. Forexample, if an Assistant Division Director (ADD) of Research and Design wasplaced in the Org Chart, you could explain that he or she will beresponsible for finding ways to integrate green/sustainable materials intoinfant formula, something that has not been done on a large scale in thepast. The ability to create products that have not been introduced in themarketplace in mass production will give Biotech a competitive advantage,and under the VP of R&D there is a person responsible for the local testing.You will explain why their testing will have a critical impact on thesuccess of the new product line.You will also present the cultural complexities that will need to bemonitored and possibly addressed. The director will be bringing a facilityonline in an area in which Biotech currently has no presence and there couldbe unforeseen cultural dilemmas that could arise. Expert Foods Consultantshas considered whether or not to use local nationals in management roles orto bring in current Biotech employees from other locations. Each of thesewill have their own complexities from a cultural standpoint so consider themas you generate your response. Consider how the new location’s citizensview work hours, holidays, religious beliefs, etc. while researching thistopic. Another example about understanding business cultures in foreigncountries is how bribery is a big part of business for some cultures butstill illegal for a U.S. based company to participate in this act whileoperating on foreign soil. If the location of the new facility has somecultural differences from what other locations do, you should explainwhether Biotech will need to recognize the difference or expect theemployees to adhere to Biotech’s standards.Breakdown of Products and ServicesIn this section, you will present the products that Biotech will release inthe first launch of the new division. You addressed the products in week 5and will now be formally introduced as the product line. Biotech needs toformally introduce the line of products that it will be presenting to thepublic and how its production aligns with Biotech’s mission. This sectionwill need to provide specifics on the product and how it meets thesustainable, green, and human friendly mandate set forth from Melanie at thebeginning of this project.Communication PlanThis communication plan will be a roadmap on how the new division will bestbe able to communicate with Biotech’s corporate headquarters, suppliers,other divisions, and internally. This should lay out best practices and howthe organization will be able to use the latest technologies available. Instructions for completing Phase II Step 1: Write an Introduction paragraphCreate the Introduction Paragraph A well written management plan begins with a statement of the company’sgoals for the project. This Introductory paragraph is the first paragraphof the plan and will be used to describe to the reader the intent of thepaper. This intent should be understood prior to reading the remainder ofthe paper so the reader will understand the intent of the information.Step 2: Organization StructureIdentify and discuss the current organizational structure;Develop the organizational chart providing detailed information on thelevels of the chart, the role and responsibilities of the position. Explainthe rationale behind the construction;Discuss the part of the organizational chart for the new division. Explainthe rationale behind the construction and explain why each part of thestructure is critical to the success of the organization;Discuss the position and role of the person responsible for local testingexplaining why his or her testing will have a critical impact on the successof the new product line.Step 3: Organizational CultureIdentify and discuss the current organizational culture;Identify and discuss the cultural complexities that Biotech will need tomonitor and potentially address;Explain whether local nationals should be used in management roles orwhether Biotech employees should be transferred to the new locationdiscussing the cultural complexities that need to be considered;Step 4: Breakdown of Products and ServicesDiscuss the product(s) that Biotech will release in the first launch of thenew division; Discuss how the production of the products align with Biotech’s mission interms of being sustainable, green and human-friendly.Step 5: Communication PlanCreate a communication plan that clearly identifies the communicationsobjectives (results Biotech wants to achieve and purpose of the plan,defines key audiences, identifies media channels, and establishes a timelineand a way to evaluation effectiveness of plan.Step 6: Review the Paper Read the paper to ensure all required elements are present. Use the gradingrubric to ensure that you gain the most points possible for this assignment.
Proofread the paper for spelling and grammatical issues, and third personwriting. Read the paper aloud as a first measure;Use the spell and grammar check in Word as a second measure;Have someone who has excellent English skills proof the paper;Consider submitting the memo to the Effective Writing Center (EWC). The EWCwill provide 4-6 areas that may need improvement.Step 7: Submit the paper in the Assignment Folder (The assignment submittedto the Assignment Folder will be considered the student’s final product andtherefore ready for grading by the instructor. It is incumbent upon thestudent to verify the assignment is the correct submission. No exceptionswill be considered by the instructor).How to Set Up the PaperCreate a Word or Rich Text Format (RTF) document that is single-spaced, withdouble spaces between paragraphs. Use 12-point font. The final productwill be 4-6 pages in length excluding the title page and reference page.Write clearly and concisely. Do not exceed 6 pages.Completing the AnalysisIn order to complete this Business Analysis, you will want to first read themodule, Learn How to Support What You Write, as this assignment requires youto use the course readings and research to support what you write. Also, Read and use the grading rubric while completing the problem set to ensureall requirements are met that will lead to the highest possible grade. Third person writing is required. Third person means that there are nowords such as “œI, me, my, we, or us” (first person writing), nor is thereuse of “œyou or your” (second person writing). If uncertain how to write inthe third person, view this link:http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person. Contractions are not used in business writing, so do not use them. Paraphrase and do not use direct quotation marks. Paraphrase means you donot use more than four consecutive words from a source document. Insteadput a passage from a source document into your own words and attribute thepassage to the source document. Not using direct quotation marks means thatthere should be no passages with quotation marks and instead the sourcematerial is paraphrased as stated above. Note that a reference within areference list cannot exist without an associated in-text citation and viceversa. You may not use more than four consecutive words from a sourcedocument, as doing so would require direct quotation marks. Changing wordsfrom a passage does not exclude the passage from having quotation marks.If more than four consecutive words are used from source documents, thismaterial will not be included in the grade and could lead to allegations ofacademic dishonesty.You are expected to use the case scenarios and weekly course material todevelop the analysis and support the reasoning. There should be a robustuse of the course material along with thorough analysis of potentiallocation information. Material used from a source document must be citedand referenced. A reference within a reference list cannot exist without anassociated in-text citation and vice versa. Changing words from a passagedoes not exclude the passage from having quotation marks. If more thanfour consecutive words are used from source documents, this material willnot be included in the grade and could lead to allegations of academicdishonesty.Use in-text citations and provide a reference list that contains thereference associated with each in-text citation.You may not use books in completing this problem set unless part of thecourse material. Also, do not use a dictionary or Wikipedia.Provide the page or paragraph number in every in-text citation presented.If the eBook does not have pages, provide the chapter title and topicheading. If using a video, provide the minutes and second of the citedmaterial.