National Week 3 Khaleena Ceramics and Pottery Product Marketing Plan
Product Marketing Plan Draft
The Product Marketing Plan allows you to select a single product and make an adapted version of that product or create your own product and write a plan explaining how you will market it. For an example of a company’s marketing plan, you can refer to pp. 61-65 in your textbook. Your Course Resources also gives you a template and a real example of a Product Marketing Plan to review. The NU Library has put together some resources for you to learn more about market plans in the enclosed video:
“Marketing Plans” (2:52) Video Link
Your plan will include the following sections:
Executive Summary
Situation Analysis
SWOT/TOWS
Marketing Strategy
Marketing Promotion/Tactics
Financials
Controls
Implementation
Resources
To get started with your research you can start by going to the NU Library’s marketing research guide:
Marketing Resources: Home (https://nu.libguides.com/c.php?g=201609&p=1326621)
If you need assistance with your marketing plan, reach out to our SOBM librarian, Summer Krstevska, at [email protected] or 858-541-7982.
Your paper will be 7-8 pages (or it could be longer) and explain your product and the other 4 P’s: promotion, place and price. You will receive feedback from the Week 3 draft in order to complete in Week 4.
Original work is expected. Grammar and spelling will be graded also. If you would like to work on a product/service from your current employment that is ok. If you can’t decide what to write on, you can also select a Cause and create a fund raising event for your Product.
Click on the “Week Three Assignment Product Marketing Plan Draft” link above to submit your assignment, as well to get more information regarding the due date and grading rubric. Please note that your Week 3 grade is based on the draft and that it is not a guarantee of a high grade on the final plan.
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