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MKT500 Strayer Week 7 Linking Marketing and Pricing Strategy Video Discussion

by | Aug 31, 2021 | BUSINESS & FINANCE, MKT500 | 0 comments

by | Aug 31, 2021 | BUSINESS & FINANCE, MKT500 | 0 comments

MKT500 Strayer Week 7 Linking Marketing and Pricing Strategy Video Discussion

MKT500 Strayer Week 7 Linking Marketing and Pricing Strategy Video Discussion

Linking marketing and pricing strategy
Watch the video below and read chapters 11, 12 and 13 to answer the following questions:

Question One
• After watching the pricing video, refer back to your Are You Sitting on a Million Dollar Idea? idea from Week 6. Choose the most beneficial pricing strategies and suggest two ways in which this selection could potentially affect consumer adoption of your new product.
Question Two
• Provide a rationale for your response.
Question Three
• Imagine that you are a manager at a brick-and-mortar store that has an online storefront as an additional source of revenue. The company has tasked you with creating ideas to improve logistics in order to increase profitability. Discuss at least two ideas and how these will increase profitability.

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