ENC 1102 USF Social Media and Student Performance Multimodal Argument

Part 2: Educating, Engaging, and Empowering a Non-engaged Stakeholder: Composing the Intermediate Draft of Your Multimodal Argument
Overview
Since you have been engaged in investigating a particular issue, you have become familiar with multiple perspectives that inform your knowledge. You are, indeed, a stakeholder who is invested in the outcome of the issue you have been researching, and in this assignment, your objective is to convince an audience who is uninvolved, unconcerned, uninterested, or not invested to find value in your argument and to agree to your call to action. Such a task requires you to invite your audience into the conversation about your topic by anticipating the kinds of questions they might have and providing them with the kind of information that they would need to decide to take the action you recommend. You’ll want to make good use of your written and visual evidence as you give your audience reasons they will value as you educate, engage, and empower this non-engaged audience through the writing of your multimodal argument.
Skills & Strategies
This Part 2 assignment will help you to
build on information literacy, visual analysis, and critical thinking skills
expose you to different modes of composing
analyze the stakeholder’s reasons for non-engagement and the potential to become engaged and empowered
apply effective rhetorical strategies to educate, engage, and empower
substantiate your multimodal argumentative essay with research and evidence
consider your rhetorical choices related to the multiple modes of construction included in your Multimodal Argument and the way they convey your intended meaning
identify and develop organizational strategies that contribute to the effective delivery of information and presentation
construct an introduction and a call to action thesis that concludes what you determine is a reasonable solution to the problem you have conveyed
write a conclusion that highlights the main points and considers forward-thinking research ideas for research/action
cite sources according to the assigned requirements
Description (and Step by Step)
Project 3 incorporates the skills and strategies that you have developed over the last two ENC 1102 projects. More specifically, prior to this assignment, you have selected a non-engaged stakeholder, drawn on the credible sources of the research you have conducted in the past two projects, recognized the rhetorical choices stakeholders made in designing images that best represented their goals, and created substantial content by answering guiding questions(the guiding questions and answers will be provided in a file called P3FD1). You are now ready, in Part 2, to construct the intermediate draft of your multimodal argument.
Part 2 asks you to create a multimodal argument that aims (1) to educate an audience of non-engaged stakeholders about the topic you have been exploring, (2) to engage this audience by convincing them that they should care about this issue, and (3) to empower the audience to agree to your call to action.
You’ll construct this multimodal argument by combining two or more channels or systems of communication that include (1) writing text as argument (2) incorporating static images, and (3) connecting a dynamic visual or auditory component via a hyperlink.
Together, in one unified multimodal argument, all three communication modes will (1) educate an audience of non-engaged stakeholders about the topic you have been exploring, (2) engage this audience by convincing them that they should care about this issue, and (3) empower the audience to advance your cause by taking action in some defined way.
More specifically, your multimodal argument requires
a textual construction that includes linguistic and spatial constructions in the writing of a 1,000 – 1,200-word essay that incorporates compelling and persuasive evidence that supports your thesis;
a visual component, which strategically integrates a total of two static images (photograph, diagram, infographic, graph, map, and/or drawing) that support your argument in important ways. Vary the type of static visuals to avoid including two of the same type;
one dynamic media component via a hyperlink of an appropriate word or phrase that intentionally merges a single video or podcast of two minutes or less into your multimodal argument in meaningful ways.
Your Multimedia Argument
You should think of your multimodal argument as more than the static words on a printed page. Rather, embrace your multimodal argument as a balance of thoughtful static and dynamic images and words, as a balance of text and visualization.
Your purposeful incorporation of media compels you to make rhetorical choices as to the type of media to use, the ways in which the media will educate, engage, and/or empower your audience, and the location of where the media will work best in the multimodal argume