Review the Case Study Introduction for Uber. Then, research Uber’s current business, its entrepreneurial history, and the industry it operates in. As you prepare your analysis of Uber’s present situation and future strategic opportunities, reflect on these basic considerations: the benefits and challenges of the sharing economy compared to the industry’s existing economic system; how value chains and competitive competencies are different for a sharing economy; what factors within the pillars of the strategy tripod inform Uber management’s globalization strategic policy on entry timing, location selection, and entry modes; and if (and how) Uber should adapt its business model toward international markets versus a domestic focus in the future.
