Financial and Profitability Ratios Of Apple and Google Analysis
Question Description
Assignment: Financial and Profitability Ratios
3.1, 3.5
Review “How to Conduct a Case Analysis” on p. 45767 in Strategic Management.
Review the income statements from Apple and Google:
· Apple’s Income Statement
· Google’s Income Statement
Calculate financial and profitability ratios using the income statements, including:
· ROA (return on assets)
· ROE (return on equity)
· ROR (Return on revenue)
· net income
· growth margin
· EBITDA (Table 1, p. 396; es-1)
Note: It is possible to research some of these ratios. If you use research to find them, cite them properly.
Write a 250 word description of the business models of Apple and Google, including a response to the following question:
· What do these financial ratios tell you about the business model?
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