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Define what is meant by “brand equity” and discuss what a company can do to maintain brand equity

by | Sep 3, 2021 | Business & Finance - Marketing | 0 comments

by | Sep 3, 2021 | Business & Finance - Marketing | 0 comments

Define what is meant by “brand equity” and discuss what a company can do to maintain brand equity

The following 5 questions are your midterm exam. Please follow 6th edition APA format including sample research.  It is recommended that you aim for 2-3 paragraphs per question and use each question as a heading so that the paper is organized. 

Deliverable Length: 5-page minimum,
Question 1:
Define what is meant by “brand equity” and discuss what a company can do to maintain brand equity.
Question 2:
Discuss the Product Life Cycle Concept and include the relative amounts of sales and profit during each stage.
Question 3:
How are innovations in interactive television and online services expanding the strategies and tactics marketers employ today?
Question 4:
What are some of the personal and business-related privacy issues associated with the growth in database marketing and how should they be addressed?
Question 5:
Define direct marketing and give some real-world examples.

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