American University Small Time Grocery Content strategy
Question Description
ob’s Small Time Grocery has reviewed your assessment of customer maintenance. They are willing to concede the web site layout and styling maintenance to your company, but they want to be trained on how to update content. For this situation, you must provide an evaluation of content management systems and some example pages for the customer to review. Since the customer will be maintaining content, you must also provide a content strategy that defines the lifecycle for content.
For this assignment, you will create a site with 4 pages in WordPress that will demonstrate how they can manage content. You will also write a content strategy that discusses the content lifecycle and establishes governance for the process. This strategy is intended to help the customer understand the value of digital content and a formal process to monitor their public content.
Writing Guidelines:
Prepare a content strategy document that will be 2-3 pages in length
Use a “12” point font (Arial or Times New Roman)
Use single-spaced lines instead of double-spaced
Use APA style citations for any references
Cite any information referenced from another source
Use correct sentence structure and grammar
Content Strategy Document Components:
Explain the benefits of a content strategy for the customer.
Discuss the 5 stages of the content lifecycle phases. Identify at least 3 phases where your company can assist with content development.
Discuss the benefits of blog articles for the customer. Include a fake estimate of how many blog posts per month it would take to keep customers engaged.
Discuss the benefits of search engine optimization for the customer. Also, provide some example keywords that may help their site rise in the search engine rankings.
Paste the URL to the WordPress site created for this assignment at the end of the document.
WordPress Components:
Create a new site in your WordPress.com account. You cannot reuse your web site from the Learning Activities.
The site must use the Hemingway Rewritten theme.
The site theme must be customized to use #c9f8a9 for the background color.
The site theme must be customized to use Cinzel font for the Headings and Open Sans for the Base Font.
The site must contain 4 menu links for Home, About, Contact, and Blog.
Home page must show a level 1 heading of “Welcome” and a paragraph of lorem ipsum text in the body area.
About page must show a heading of “About” and must show a paragraph of lorem ipsum text in the body area
Contact page must show a contact form with a level 1 heading of “Feedback Form” above it.
Blog page must list blog posts for the web site.
The site must contain a blog post with the title “Customer Blog Post” and use the lorem ipsum text for the body text.
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