Develop a 750-1,000-word executive summary of your organization’s (or one you knowwell) annual marketing plan.Summary should and include a brief situation analysis, marketing objectives, strategies, tactics, financial considerations, and a timetable for implementation.
Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.
You are required to submit this assignment to LopesWrite. Refer to the directions in the Student Success Center. Only Word documents can be submitted to LopesWrite.
The Rubric on how paper will be graded:
Executive Summary: Annual Marketing Plan
1Unsatisfactory0.00%
2Less than Satisfactory65.00%
3Satisfactory75.00%
4Good85.00%
5Excellent100.00%
90.0 %Criteria
90.0 %Executive Summary Hypothetical Marketing Plan
Executive summary is not present.
Executive summary is present, but ideas are confused or incomplete.
Executive summary is adequately presented.
Executive summary is thoroughly presented.
Executive summary is comprehensive, accurate, and persuasive; definitions are clearly stated. Research is adequate, timely, and relevant, and addresses all of the issues stated in the assignment criteria.
10.0 %Mechanics and Formatting
10.0 %Mechanics of Writing (includes spelling, punctuation, grammar, language use)
Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice and/or sentence construction are used.
Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice and/or sentence construction are used.
Some mechanical errors or typos are present, but are not overly distracting to the reader. Correct and varied sentence structure and audience-appropriate language are employed.
Prose is largely free of mechanical errors, although a few may be present. The writer uses a variety of effective sentence structures and figures of speech.
Prose is free of mechanical errors. Writer is clearly in command of standard, written, academic English.
100 %Total Weightage
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