AUM Strategic Evaluation & Recommendations Case
Question Description
2-4pages. format is listed as followed. Steps 1 2 3 4.
Strategic Evaluation & Recommendations
1.Define Company Strategy
Customer Target Strategies:who is the company targeting?
Product Line and positioning strategies:what are the offerings of the firm. What are the price ranges and varieties?
Technology:basic capabilities
Strategic process:competitive capabilities
Market access:what is the approach used to reach the market?
2.Evaluate: SWOT – derived form your analysis
3.State the critical issues you have observed
4.Make recommendations
Internal Issues
Strategic evaluation
External Issues
R&D
Strength
Weakness
Opportunity
Threat
Key Success Factors
Product-related skills
Customers
MFG
Competition
Dist
Regulations
Market-Related Skills
Customers
Resources
Resources
Critical issues and priorities
Recommendations
What are
Strengths
Weaknesses
Opportunities
Threats
Manufacturing efficiency
Outdated Facilities
Internal or External
Internal or external
Good Market Share
Inadequate R&D
Possible new markets
New competitors
Strong Financial Picture
Obsolete Technologies
Strong economy
Shortage of resources
Superior Reputation
Weak Management
Weak market rivals
Changing market tastes
Past Planning Failures
Emerging technologies
New regulations
Growth in existing markets
Substitute products
Critical issues and priorities
The SWOT analysis should lead to critical issues that a firm must address to maintain its competitive and financial performance
Recommendations
Help achieve good fit with the overall situation
Help build competitive advantage
Contribute to higher company performance or a better situation

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Attachments
20190702235004lumiere_case (196 kB)