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BBA3201 Columbia Southern Marketing Concept and Marketing Myopia Paper

by | Aug 31, 2021 | BUSINESS FINANCE,BBA3201 | 0 comments

by | Aug 31, 2021 | BUSINESS FINANCE,BBA3201 | 0 comments

BBA3201 Columbia Southern Marketing Concept and Marketing Myopia Paper

BBA3201 Columbia Southern Marketing Concept and Marketing Myopia Paper
Question Description
In this essay, define the marketing concept and summarizeits relationship to marketing myopia. Give an example of marketing myopia thatyou have seen.
Your essay must include anintroduction.
You must also reference atleast one journal article from the CSU Online Library and one article from abusiness-related or news website; therefore, your essay should be supported byat least two sources.
Your essay must be at leastthree pages in length and double-spaced–not counting the title and referencepages.
All sources used must bereferenced; paraphrased and quoted material must have accompanying APAcitations.

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Attachments
20190706163037myopia_marketing (156 kB)

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