BCO 113 WRITTEN COMMUNICATION SKILLS FINAL ASSESSMENT 2020 Task brief & rubrics
Task
· Individual written Assignment
· There are three parts to this assessment brief: paraphrase and reference (20%), write a footnote (20%) and write part of two short reports (one academic, one business) based on a graph (30% each). Answer ALL Questions.
Formalities:
· Wordcount: 750 – 900words
· Cover Page and Table of Contents are excluded from the total word count.
· Font: Arial 10 pts.
· Text alignment: Justified.
· The in-text References and the Bibliography need to be in the Harvard citation style.
· Format: PDF file
Release date: Wednesday 25th of November 2020, 00:00 CEST
Weight: This task is 60% of your total grade for this subject.
It assesses the following learning outcomes:
Outcomes Addressed
1. understand differences between business and academic writing
2. demonstrate familiarity with different writing formats in business communication and apply this in practice
3. illustrate an awareness of how to apply principles of proper referencing: paraphrase, summarize and quote other authors
(1) You are writing a paper about the impact of working from home. You want to use the following section of an article Paraphrase the text below (max 50 -70 words) and reference it Harvard style
Stay-at-home orders across the United States have forced radical change on the workplace far beyond the mass shift to remote work. Its deepened the financial crunch for primary care physicians, injected chaos into the lives of working parents and pushed industries from restaurants to real estate to reinvent themselves.
Another sign that working from home is here to stay: Companies are hiring executives to lead the virtual work experience. As the pandemic has rapidly accelerated a move to remote work and widespread work-from-home arrangements are predicted to become permanent over the long-haul some tech companies are carving out new jobs for executives to act as advocates for virtual workers and think more broadly about a lasting remote future.
By Jena McGregor ,
The Washington Post, October 12, 2020
(2) Write a footnote (max 50 words) about the author of the above passage
(3) Use the graph below to write part of two short reports (300-500 words each)
a) Use the graph to write the first two sections of the body of a Business Report about the penetration of mobile phones in emerging markets and the expected impact of using mobile technology and social media marketing strategies to promote your services there For each section, provide a heading. ss report .
b) Academic Report: Use the graph and outside research to write the first two paragraphs of the introduction to an academic report about the use of mobile technology, internet and social media in the world. Reference materials used Harvard style and include a small Table of references and/or bibliography as an appendix at the end.
Chart showing that mobile technology, internet and social media use are more common in advanced economies.
Rubrics
Exceptional 90-100
Good 80-89
Fair 70-79
Marginal fail 60-69
Identification of key concepts, task completion, Knowledge & Understanding (30%)
The student identifies all relevant key concepts pertaining to the four tasks and demonstrates superior understanding of them
The student identifies most key concepts and demonstrates good understanding of them.
The student identifies some relevant key concepts fairly well and demonstrates some understanding them (although some are lacking).
The student identifies few key concepts and demonstrates marginally inadequate understanding of them (several may be lacking or irrelevant).
Formatting and Application (30%)
The student uses the correct formatting for the purpose and audience of the four tasks/ messages.
The student uses mostly the correct formatting for the purpose and audience of the four tasks/ messages with a few errors.
The student uses some of the formatting. The purpose and audience of the four tasks/ messages are not fully considered
The student attempts to format, but there are significant errors. The purpose and audience of the four tasks/ messages are not made relevant
Strategy (20%)
The student uses the correct messaging strategy for the specific business or academic situation.
The student shows evidence of understanding the messaging strategy for the specific business or academic situation.
The student makes some attempt to use a messaging strategy for the specific business or academic situation
The student makes little attempt to apply a messaging strategy for the specific business or academic situation
Application of effective writing techniques (20%)
Clearly applies the relevant writing techniques using appropriate language and the answer is coherent and uses correct grammar.
Applies the relevant writing techniques. Some errors in language use, coherence and / or grammar and spelling
Attempts to apply the relevant writing techniques. Errors in language use, coherence and / or grammar and spelling
Uses the incorrect writing techniques and has many errors in language, coherence, grammar and spelling
