PowerPoint presentation with 12–13 slides with Speaker Notes
Brand Analysis and Implications–In this part of the project, you will present the brand implications of reopening the park in the course scenario. Your presentation should include the following critical factors:

Determine the essential factors that can impact the brand equity when reopening the park. (slides 1–3)

Describe the importance of brand equity to the organization. (slide 1)
Provide positive implications (slide 2):

Safety concerns addressed and communicated
Community and local government support for reopening
Employee support for reopening

Provide negative implications (slide 3):

Social media negative reactions
Employee negative concerns
Operational concerns for safety

Describe the strategic communication plan that should occur before and after the park reopens. Your responses should address the following (slides 4–8):

Identify three key stakeholder groups from this list:

Employees
Customers
Government agencies
Communities
Vendors

Describe each stakeholder’s interests in the organization.
Describe their communication needs.
Identify the best mode for communicating with them based on their needs.
Describe what impact reopening the park could have on each identified stakeholder (low, medium, or high). Why?

Functional Departmental Roles and Responsibilities–In this part of the project, you will identify three functional departments and describe their roles and responsibilities in making the reopening of the park a success. Your presentation should include the following critical factors (slides 9–12):

Identify three functional departments, including marketing, that play a significant role in the reopening process. Consider which departments will be most engaged in the reopening process. (slide 9)
Describe the roles and responsibilities of these functional departments in the safe and successful process of reopening the park. (slide 10)
Develop an internal communication plan that addresses the following (slides 11–12):

How will you take feedback from the stakeholders?
What could be the legal and ethical issues in reopening of the park? To understand the specific guidelines, refer to the Memo From Legal Team.
What will be the frequency of meetings with stakeholders to share relevant information?