Product Analysis
Submit your analysis of the first P (product) for your chosen company’s product/service as an attachment to this assignment. The central focus of a marketing program will be on a product or service. Your product analysis should include the company, competition, and customer requirements. You should also look at branding, design, product positioning, and other elements that allow the company to either carving out a niche or maintain market share leadership against the onslaught of competitive products.
In your analysis, you should evaluate your competitors’ product strategies. Do they have the right branding in place for the product. Does the product have a customer? Cite any resources you use.