1. Both market segmentation and target marketing are immensely valuableto the advertising process and the design and development of the 4Ps inmarketing. Without completing these, an advertisement is likely to beineffective. For this discussion, discuss the difference between targetmarketing and market segmentation in your own words.
Locate an advertisement using MoatLinks to an external site. for your search (remember to create a reference entry and cite the source for the advertisement you select).
Explain which market segmentation strategy was used in creating theadvertisement (refer to any applicable variables expressed in Exhibit4-2 to justify your explanation).
List and define each element of the 4Ps or marketing mix.
Describe how the advertiser has utilized any or all the elements of the marketing mix in that advertisement.
Your initial post must be a minimum of 300 words and be supported byyour textbook. Your post must also be organized using APA style headingsas outlined in the Ashford Writing Center.
2. Advertising is, at its core, a way to communicate a message about aproduct or service to a set of consumers. However, to communicate mosteffectively with consumers, we must first understand what consumers lookfor in a product. For this discussion, begin by reading “My AdCampaign: Understanding What Consumers Look for in a Product” in thetextbook (p.138).
Then, select four items from the following list:
Tesla automobile
Manual toothbrush
Subway sandwiches
Pet sitting services
Christmas cards
Life insurance
Plumbing services
For each of the four items you selected, address the following questions:
Maslow’s Hierarchy of Needs: Which level of need does this product fulfill? Explain.
Informational vs. Transformational Motives: Which motive type does this product address? Explain.
FCB Grid: Where does this product fall in the FCB grid? Explain.
Your initial post must be a minimum of 300 words and be supported byyour textbook. Your post must also be organized using APA style headingsas outlined in the Ashford Writing Center.
textbook:
Weigold, M. F. & Arens, W. F. (2018). M: Advertising (3rd ed.). Retrieved from https://redshelf.com/
The full-text version of this e-book is available through your online classroom.
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