BUS463 Week 7 Legal Structures Consumer vs Business Marketing Discussion
Discussion 1:
“Legal Structures” Please respond to the following:
From the first e-Activity, select the legal structures for a business you would like to start. Prove a rationale for your response.
Assume that your best friend is starting a business and wants you to invest. Using the first e-Activity, speculate on which legal structure would make you most comfortable as an investor. Support your response.
Discussion 2:
“Consumer vs. Business Marketing” Please respond to the following:
Compare and contrast marketing to consumers (B2C business to consumer) and marketing to businesses (B2B Business to Business) with regard to the marketing methods. Take a position on whether the B2B and B2C marketing methodologies are converging due to advances in technology (e.g., Internet marketing, new media). Support your position.
Analyze when personal selling is necessary for marketing. Determine at least three product ideas that would need personal selling as a marketing tool. Additionally, propose a set of criteria for choosing personal selling as a marketing tool.
Explore the use of mobile payments using the e-Activity and the Appendix. Then, speculate at least three challenges involved in implementing the mobile payments and suggest a strategy to mitigate each. Support your response.
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