Case Study: JcPenney’s?300 words?
INTRODUCTION: Small changes in an organization can cause uneasiness and large
changes can cause considerable stressbut they are often necessary for a companys
survival.
1. Describe one of the external or one of the internal areas for change that JcPenneys
has been going through over the last 5 years.
2. Using Lewins Force Field Analysis–Provide examples for each force for change
at JCPenney. News reports and/or the companys website can be used to gather
information, and the change does not have to be ongoing (it can be a recent change).