Instructions Brand Positioning and Strategy PowerPoint For this presentation, select your favorite brand, and describe the reasons why this brand is so appealing to you. You should further explain...

Instructions Identify an example of each of the following terms: premium pricing, penetration pricing, economy pricing, psychological pricing, and promotional pricing. Describe a time when you...

Instructions Choose one of your favorite brands, and respond to the following questions: What mental image does the brand evoke for you personally? What mental image do you think the brand should...

Instructions Consider the differences between targeted marketing and mass marketing and what led to the rise of each. Do you think one is more effective than the other? Why, or why not? Give an...

Instructions Target Marketing Essay Choose a business-to-consumer (B2C) or business-to-business (B2B) company that uses target marketing. Then, you will need to complete the following list: Briefly...

Instructions What is the marketing mix? How does conducting a SWOT (strengths, weaknesses, opportunities, and threats) analysis help a firm to develop its strategic plan? Have you recently spotted...