Good companies adopt the marketing concept and focus on serving and satisfying their customers. Great companies take additional steps to ensure ethical behaviors that serve all stakeholders. Watch...

Marketing plans describe the current situation for the product, service, or brand, and the plan for the future. What are the objectives of the marketing plan?  In other words, why is one needed? ...

Assignment Content You are trying to gain market share from competitors and have decided to take a more exhaustive look at how you compare side by side in key areas of potential differentiation....

Assignment Content Now that youve identified the organizations SWOT, you need to determine the project and its objectives and metrics. This project should be based on an unmet opportunity for the...

Article on how marketing channels can be used to create value for customers .For this and all other module discussions, you will follow the same instructions: Find a news article that is less than...

Use the Interview Guidelines to complete your assignment.   This must be 4 double spaced pages for a B and 5+ pages to qualify for an A. This does not include the title page. Remember that 5 pages =...