For the Assignments and the Integrated Marketing Communication Plan we will be considering the Apple MacBook Air as the product.  We looked back for Assignment Part 1.  Assignment Part 2 begins the...

Marketing assignment ASSIGNMENT 5 PRICE JAMBA JUICE, DEL MONTE, COCA COLA Objective: Price is the only element in the Marketing 4P that generates revenue. Product, Place, and Promotion all cost...

Review two issues of a magazine targeting organization buyers or purchase influencers. What percent of the ads contain emotional or other non economic appeals?

Do you think corrective advertising works? Why?

Course project Instructions: All business organizations produce products or outputs that satisfy the needs of their customers or users. The outputs can be broadly defined as tangible (commodities...

Q1: Given that Colgate Canada plans to hike its marketing spend by $3 million for the toothpaste category, how would you spend it? Q2: How do the various elements in the marketing mix influence the...