BBA221: Marketing Research task Summary: Nick Thomas, CEO of Good Foods S.A, has hired PBC Research to perform a survey. For that reason, he has sent to PBC the following Marketing Research Brief....

Discussion Question:  Please watch the attached video that explores the product strategy based on the 5 dimensions of democratic design that IKEA has developed –  please share an example of...

Read the transcript on the attached word document “Target Market Transcript”.  Then, choose an existing product/ service and write a one-page summary that answers the following four...

Assignment #2: US Census Homeownership Rate Go to www.census.gov To the right of the website, look for U.S. Census Bureau Economic Indicators – click on All Economic Indicators; Scroll down...

Subject Marketing Management     Group Marketing Plan  Group discussion areas will be provided to facilitate interaction among group members. Along with their group, students will develop a...

Q1. (a) It is said that online advertising differs from regular offline advertising in three keys ways.  Based on your text, what are these three key differences? List them and explain each clearly...