Your company has decided to expand their business globally, and your manager has assigned you the role of gathering information about a specific country’s cultural values, in order to help put...

Code of Ethics  Begin by preparing a Code of Ethics for a fictional company which should include at minimum ten elements. Include an introductory paragraph to present your companys code of ethics....

Marketing intermediaries, such as Walmart, Target, Macy’s, Car dealerships, etc., are an important component of a typical supply chain. However, some people argue that their role is no longer...

What role does targeting, branding and positioning play in the development of message strategy? Evaluation is most useful when based on a model of advertising response. Why is that so? Finally, why...

Your task is to offer a detailed critique of a peer-reviewed article, which you can locate in the CSU Online Library. The article must be related to international marketing. In your critique,...

After completing the reading this week, we reflect on a few key concepts this week: Organizational performance is the fifth aspect of the model, reflect on the question, do certain leadership...