To continue building on your Key Assignment, complete the following for your Customer Satisfaction and Product Guarantee Plan. Part of advertising is also about the appeal and brand promise of a...

Social Media Campaign Project: (40% of Final Grade) Purpose: Apply the skills from the Brand Audit Group Project on determining an effective social media campaign for a Brands business goals. This...

Q.1 WEEK 6: THE FOUR PS OF MARKETING (30 Points) Let us talk all things Marketing… you will identify the Four Ps of marketing using a business plan from the internet. There are numerous...

Case Study: Proposing a Data Gathering Approach at TLG Solutions (pages 171 – 175) Read the TLG Solutions case and consider the following questions: 1. What is the client requesting, and what...

How could the brand you’re focusing on in this class use Social Entertainment, provide an example. What are some ways a brand can integrate into social gaming? Give one example of integrations...

How can social media marketers use social entertainment to meet branding objectives? What are the types of social entertainment? Give at least 1 example of an actual game of Social TV show etc....