Discussion Question: Spending By consumer sector is the driving force in the US economic system. Although the business and government sectors make a considerable contribution to the success of the...

Please view the following videos:  Videos: Move it: Transportation and Logistics: Logistics Ecommerce Distribution Expansion: https://www.youtube.com/watch?v=92OjoYZxTqk Based on the following...

Corporate Social Responsibility at Starbucks Read “Should Business Ethics be Global or Local?” ( I attached the link below)...

Nike Case Study Read the Nike mini-case at the end of Section 2.8, titled Was Nike Responsible for Compensating Honduran Factory Workers? ( see the attachment below)   NOTE the case study links in...

Using BMW as an example, explain the difference between product placements and branded entertainment. Students are expected to reference the concepts in the chapter.

Name a TV show that you watch or have watched and think of a brand or company that would be a good fit for product placement.  Identify the target market for the show and the brand, and explain why...