Develop a public relations plan. Make sure to read the chapter on Program Planning before doing this assignment. Develop an 8 step plan (situation, objectives, audience, strategy, tactics, calendar, budget, and evaluation) for an organization of your own invention (not an already existing one). Your plan also needs to include:
a flyer
a media release letter
a thorough list of journalists/bloggers whom you would send your work to include targeted Internet media and social media bloggers.
a power point presentation of your Program Plan
Thus, there are 4 parts to the final project that need to be submitted. Actually, you can include the 8-step plan in the power point, create a promotional flyer for your business concept, prepare a properly formatted press release, and include a target list of bloggers/social media.
