OVERVIEW Development of a Marketing Strategy provides an organization with a pathway to achieve its strategic objectives while utilizing their scarce resources on the best possible opportunities to maximize their return on investment while at the same time providing needed services to the healthcare consumer. Strategy helps the organization to discover its competitive edge in their market as well as enabling the organization to target the correct customer base for maximum benefits of both the financial stability of the organization and the health of the community.

INSTRUCTIONS Using the scenario below, write a paper of at least 500 words and in current APA format that is supported by 2 peer-reviewed, scholarly references and 1 instance of Biblical integration.

You have just been named the first marketing director of the Bay Area Accountable Health System. For 15 years, you served as the marketing and strategic planning director at Oakland Alameda regional Hospital, a 250-bed inpatient facility with a busy emergency department and one outpatient primary care satellite. The board of your new employer has asked you to provide a brief overview of the 5 major aspects of your first-year marketing plan to the community that will differentiate it as an ACS from other hospitals in the Bay Area.

Length of assignment – 500 words – Excluding title page/ Cover page and reference page.

APA Format

Number of citations: – 2 peer-reviewed, scholarly references and 1 instance of Biblical integration

· Included an instance of biblical integration that demonstrates an understanding of the objective or lesson from the Christian perspective.

Acceptable sources – Scholarly articles published within the last five years

Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.