HMD402 UNLV Ch 1 Marketing for Hospitality and Tourism Questions
You need to read 4 files that I attached first and then please answer follow questions.
Answers are expected to be written in full sentences and be thoughtful.
You are to type your responses underneath each question in this document. Please make sure there is a space between the question, your response, and the next question.
Question 1 (10 points)
Many managers view the purpose of business as making a profit, whereas some view the purpose as being able to create and maintain a customer. Explain how these alternative viewpoints could affect a company’s interactions with its customers. If a manager views the purpose as being able to create and maintain a customer, does this mean that the manager is not concerned with profits?
Question 2 (10 points)
What is customer equity? How can a company increase its customer equity?
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Attachments
20190521072754chapter_01_introduction (4 MB)
20190521072755chapter_01_notes (67 kB)
20190521072801chapter_02_notes (55 kB)
20190521072810chapter_02_services (2 MB)
