MBA560: Marketing and Strategy Force Field Analysis (CC)

Based on the business plan you created in MBA 560: Marketing and
Strategy, describe the impact of those factors of change identified in
your discussion posting this week. Identify key obstacles/opportunities
that necessitated the changes and the nature of changes made in the
related industry. The assessment should include a section on both the
enabling factors and the inhibiting factors that drove the change. The force field analysis
technique can be used to help illustrate this concept [The captioned
version of the video located in this document may be accessed in the
following link: MBA-690 Force Field Analysis (CC)]. . The related article and video in the module resources can help you with this concept.
Note: 1-2 pages

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