Marketing
MKT 304 Fall 2020 Mondays-Only Class
Group Term Project
Written Paper Guidelines
Imagine that your self-assigned team of five members (there can be more or less than this number, if approved by the instructor) has been asked to conduct Competitive Intelligence about the assigned company’s domestic (U.S. only) marketing activities. Create a report reviewing their use of the marketing.
1. Write the report using the Term Paper Template provided in the Course Resources f
Credible Sources Definition
Credible sources include:
· Sources that describe marketing activities that have taken place after January 1, 2018.
· Prominent media outlets (e.g. The New York Times, The Wall Street Journal, The Los Angeles Times, etc.),
· Business periodicals (e.g. Forbes, Fortune, The Economist, etc.)
· Professional marketing sources (e.g. The American Marketing Association, Ad Age, Promo Magazine, AAAA website, etc.).
· Sources from the company itself (e.g. websites, social media sites, annual reports, sales literature, etc.) are only counted as ONE source for a section even though they might be cited several times.
Credible sources do NOT include personal interviews of company employees, blogs (such as marketing91.com), Wikis (including Wikipedia), student papers/presentations and discussion boards. However, such sources COULD lead to the discovery of original. credible sources. In other words, information found in Wikipedia comes from another source. Find THAT source and is it meets the credible source criteria, it can be used – just remember to cite the original source, NOT Wikipedia.
Formatting
1. As a research paper, write in the third person. (e.g. The Company prices their products by
) and NOT in first person (e.g. I found that the company prices their products by
) or second person (e.g. When you see their products, you will notice their products are priced by
).
2. Use 12 point, Times New Roman font (0.5 points deducted if not followed).
3. Use double spacing with 1 margins on top, bottom and sides of paper (0.5 points deducted if not followed).
4. Fill in the template cover page with your student name(s) – list the team names in alphabetical (by last name) order – and date of submission. Follow the formatting directions for each section carefully. Not formatting the content properly will result in a deduction of 0.5 points!
5. Fill in the template References section (0.5 points deducted if this section is missing, one point deducted for each section that does not follow APA guidelines).
gRADING
Grading Scale for Executive Summary:
Criteria
Requirements for an A
Requirements for a B
Requirements for a C
Requirements for a D
Requirements for an F
Writing
There are a few minor writing mistakes 1.0 points
There are many minor writing mistakes 0.85 points
There are several major writing mistakes 0.75 points
There are many major writing mistakes 0.65 points
Contains plagiarism. – Zero points
Content
Clearly summarizes the main points of all four sections of the paper (4 Ps) 1.0 points
Clearly summarizes the main points of three sections of the paper 0.85 points
Clearly summarizes the main points of two sections of the paper 0.75 points
Clearly summarizes one section of the paper. 0.65 points
Contains plagiarism – Zero points
Grading Scale for EACH OF THE 4Ps Sections:
Criteria
Requirements for an A
Requirements for a B
Requirements for a C
Requirements for a D
Requirements for an F
Writing
(for entire section)
There are only a few minor writing mistakes 1.0 points
There are many minor writing mistakes 0.85 points
There are several major writing mistakes 0.75 points
There are many major writing mistakes 0.65 points
Contains plagiarism Zero points
Quality of Content (score for each sub-section provided)
Comprehensive & Clear Content Presents more than one example of the subject and is written in a clear manner 0.25 points
Comprehensive & Unclear Content
Presents more than one example of the subject being presented, but not all are written in a clear manner 0.21 points
Partial & Clear Content
Presents just one example of the subject and is written in a clear manner 0.19 points
Partial & Unclear Content
Presents just one example of the subject, but is not written in a clear manner 0.16 points
Section not provided or contains plagiarism – Zero points
Sources Used
(score for each sub-section provided)
Uses at least one properly cited, credible, and relevant, Company-owned source AND one properly cited, credible, and relevant, third-party source to describe an activity conducted by the Company after 01/01/18 0.25 points
Uses at least one properly cited, credible, and relevant, 3rd party source to describe an activity conducted by the Company after 01/01/18 0.21 points
Partial Content: Only Company-owned Content
Uses at least one properly cited, credible, and relevant, Company-owned source to describe an activity conducted by the Company after 01/01/18 0.19 points
Unsupported Content No properly cited in-text citations, but describes an activity clearly based on a source and conducted by the Company after 01/01/18 0.16 points
Section not provided or contains plagiarism – Zero points
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