MKT 4450 OnlineIndividual Assignment #2

MKT 4450 OnlineIndividual Assignment #2 (10%)

Due on 10/24/2021 at 11:30 PM

Requirements

· Read Ch.5, 7, 8, 9 before doing this assignment.

· All the questions are short answer questions. I do not have a length limit, but you should be able to answer each of the questions in approximately one or two paragraphs, 3-4 sentences each. Your report must have one-inch margins and use Times New Roman, 12-point font size, and be paginated.

· Submit your report in Word format to the designated dropbox on D2L.

Part 1: Ch.5

Watch the two attached videos titled Focus group 1 and Focus group 2 and answer the following questions.

1. Are the women sensitive to the price of the shoes? Base your answer on evidence in video #2.

2. What do the women consider most when they bought the shoes they wear? Base your answer on evidence in video #2.

3. What are the most important characteristics of a good focus group moderator?

Part 2: Ch.7

Read the attached article titled Do Women Like AXE Body Spray? on page 2 and answer the following questions.

1. What is the primary research question the author wants to answer? Does his study answer the question correctly? Why?

2. Please identify all the potential sources of error in this survey study.

3. Are you convinced that AXE is really a bad product based on his evidences? Why?

Part 3: Ch.8

Finish Question 11 on page 230, Outline a research design using observation for each of the following situations

Part 4: Ch.9

Finish Question 2 on page 263, A tissue manufacturer that has the fourth-largest market share plans

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