Assignment Content

Purpose of AssignmentThis is the fourth part of the marketing plan. Please make sure you are still working on the same product/service as in the individual assignments of last three weeks.This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the marketing plan.Assignment StepsDevelop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word. This document should address at least 5 elements of the branding and marketing communication strategy list below. The five elements you select should only come from the options provided below. You may include more than the minimum to provide clarity and coherence to your document. It is strongly recommended to choose 2 or 3 from each of the categories below.