Amberton University MKT6230 International Marketing
Reflection Paper Instructions and Rubric
The reflection assignment is a seven (10)-page paper based knowledge gained in the course. One topic is selected by the student from the following topics: Cultural Environments of Global Markets, Global Market Opportunities, and Global Market Strategies. The topic is then illustrated using a current event article from a credible trade source (i.e. Wall Stree Journal, etc.). Then, the student will connect the relevance of the topic area selected to a minimum of eight (8) scholarly peer-reviewed journal sources. The paper should follow a simple format including: Introduction, Topic Definition, Event Description, Analysis of Sources (compare and contrast viewpoints from journals), and Opinion (last paragraph what do you think ). The body of the paper needs to be at least 7 full pages in length (not including title page and reference page). The written work must strictly follow APA format and exhibit critical thinking commensurate with undergraduate higher education. Grading rubric below:
Criteria
Level 1 Unacceptable = 5 points
Level 2 Acceptable = 15 points
Level 3 Excellent = 20 points
Clarity and Completeness
Topic, purpose, or issue is clearly stated or supported. Points: ________________
Topic is vaguely stated and minimally supported with data/evidence. Paper met length requirement but ambiguous. Points: ________________
Clearly states purpose, relevant topic, well- supported and elaborated upon. Paper met length requirement Points: ________________
Significance and Relevancy
Ideas, facts and/or points are not relevant to the issue/purpose/claim Points: _______________
Some points are relevant to the issue/claim Points: _______________
Points are both central to the purpose/claim and relate to each other Points: _________________
Accuracy, Precision, and Meaning
Citations and details are absent, too few, or questionable in quality Points: _______________
Some information is referenced; details marginally convey meaning of purpose Points: _________________
All data is accurately cited and referenced; specifics relay full comprehension of claim Points: _________________
Includes required sources and full APA compliance
Insufficient number of sources and/or is not scholarly and peer-reviewed, and multiple APA errors Points: ______________
Provides at least four sources that are scholarly (stronger journals could be used), but there are multiple APA errors Points: ______________
Provides four sources that are scholarly and from solid journals and there are no APA errors Points: _______________
Justifiability, Rationale, and Logicalness
Purpose is unfair, self-defeating or contradictory in the opinion section Points: _______________
Purpose is vaguely justified and illogical in the opinion section Points: _______________
Purpose fully justified and logically presented in the opinion section. Points:
