MKT690 Southern New Walmart Products Markets Brand Value Summary Presentation

Corporate executivesusually have little time to read information and as a result need directionwhere to focus their attention in order to optimize their time. That is whyexecutive summaries are so important. The executive can then go to the relevantsection of the report for more detail.
The reader of the summary is usually not interested in the technical details ofa project, but is instead interested in costs, marketing, productivity, orefficiency. When preparing the summary, remember that summaries are writtenliterally for executives who most likely do not have the time to read theoriginal document. It is therefore important that the executive summary:
·Coversthe main points in the report
·Providesa conclusion and/or makes a recommendation
It is essential that theexecutive summary be accurate, because decisions could be made based on thesummary by people who have not read the original document.
One method of providing the executive summary is by presenting an overview of areport. No matter how extensive the research or accurate the conclusions, aweak presentation can undermine an argument. A presentation is a tool to assistin making an argument.
Preparean executive summary presentation of your report. Your executive summary shouldsummarize the final project so it could be presented to the board of yourselected company. Use this Guide to Writing an EffectiveExecutive Summary as a resource to prepare your content andmessage for your presentation.
For the purposes of this assignment, the presentation should contain at least10 slides, including references. Consider and apply the following principles ofan effective presentation:
·Youmay utilize a product such as Microsoft’s PowerPoint, Adobe Captivate, Prezi, or Google Presentation to create your presentations.
·Thereare various template designs that you can find on the internet for yourpresentation. However, first consider your presentation from the perspective ofyour audience prior to selecting a specific style. Distracting backgrounds,large blocks of text, all uppercase fonts, elaborate font styles, grammaticalerrors, and misspellings are distracting. Be consistent with the style of text,bullets, and sub-points in order to support a powerful presentation that allowsyour content to be the focus.
·Eachslide should include your key point(s). Do not place large blocks of text onthe visual. Your presentation is not a means of presenting a short paper. In anactual presentation, you would not read from your slides but rather use them asprompts.
·Anynotes or narration you would use in delivering this presentation to a groupshould be listed in the notes section of the slide.
·Referencesshould be listed at the bottom of the slide in slightly smaller text.
·Useclip art, AutoShapes, pictures, charts, tables, and diagrams to enhance but notoverwhelm your content.
·Bemindful of the intended audience and seek to assess the presentation’seffectiveness by gauging audience comprehension (when possible).
Below are some links thatoffer helpful tips and examples for developing your presentations:
·Making PowerPoint Slides
·Really Bad PowerPoint and Howto Avoid It

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